services

It’s all about working with you and your budget to establish an overall marketing & PR strategy, whether it’s a new restaurant launch, a showhome opening, a business anniversary, or capitalising on a business award.

Advantage PR Ltd will cut through the jargon, and address the myriad of publications all offering you what they claim to be the best deal and exposure, to devise an effective, creative, plan of action, so that any budget can be spent wisely, with every editorial opportunity fully exploited.

At my fingertips are a range of specialist services which can be combined for maximum effect:

Media Relations to give your product the “advantage”

The bread and butter of what Advantage PR is all about – getting your message out there to secure the very best editorial space – lifestyle content – regular columns – business desk splashes – online features – the traction can be considerable. And some companies without PR provision only ever use paid for advertising to get but a fraction of this type of coverage, without realising that the PR generated coverage is much more independent and appealing, as well as cheaper.

Marketing and Advertising Spend Strategy

Budgets need to go far these days and be spent wisely. Advantage PR will secure you the best deals in the publications and online platforms that are right for your product. Task me with helping to sell your luxury homes, fill up an event, or boost low season accommodation bookings, I will come up with a strategy that combines paid for advertising with e marketing, PR and social media if required – a complete strategy over a set timescale.

Social Media & Bloggers

Make me an admin of your Facebook page to help with keeping your social media presence up to date and enticing, and let me cut through the sea of potential bloggers and influencers to find the ones that really matter.

Food, Travel & Property reviews, launches & events to put your business in the spotlight

Advantage PR is in regular contact with tried and tested reviewers all over the UK, and is a trusted company to put your product forward. Let me plan a launch to officially say you’ve arrived on the scene with something to shout about, targeting the very best media with whom to engage. I will schedule reviews and media showcases, which can include competitions, to deliver worthwhile independent coverage worth thousands of pounds.

I will guide you through the maze of bloggers and influencers to find the right people, plus connect you with the best reviewers in the industry, whether it’s showcasing a meal, or letting them try out a baking class, tasting session, or factory tour.

Using rooms that are unoccupied to offer to the travel media is a surefire way of getting some amazing exposure. I work with you to enable this to happen as we never turn away paying guests over a media review, even although these articles give thousands of pounds worth of coverage. It’s a balancing act when you are running a business which Advantage PR understands. I find the right people so that every media stay results in an article conveying all your key messages .You can rely on me to look after the media for you, arranging partner activities where appropriate, so that each reviewer enjoys a fantastic trip.

Exposing the media to your new showhome is well worth doing, as is combining this with an event, such as a food demonstration. The Property sector does amazingly well through PR with happy buyer stories and other aspects of the home buying and construction process lending themselves to editorial stories.

Copywriting

Words are my thing, whether it’s a press release, an e blast, website copy, or an awards entry. Advantage PR supplies numerous regular media columns written on behalf of my clients. Writing up sponsored content articles is hugely important, including key words and ensuring the copy hits all the target markets. Everything I write must have the right tone, whether it’s for the media, for your customers, or for your staff. Succinct and effective advertising copy is another forte, as are luxury brochures, invitations, and official letters.

Contacts, Contacts…

Advantage PR can connect you with a range of professional photographers whom I know and trust, together with Digital Media specialists. I also have excellent local contacts in TV and Radio.

Crisis Management

You hope you never need it, but if ever things go wrong and you are called upon to issue statements to the media, trust Advantage PR to handle that process for you in a calm, capable and professional manner, based on many years’ experience.

high praise

Quite simply the best PR I have ever worked with, Clare has done a thoroughly professional job on PR and marketing for Gamefield, my exclusive use and self catering property in Crieff, taking us successfully into the new markets of weddings and day events. The quality of the media Clare has brought to review the house have been outstanding, and we achieved coverage in prestigious overseas journals in Canada and Scandinavia.

William Frame
Braemore Estates, Crieff